A year ago I joined Zartico (formerly Entrada) as the seventh employee. Listening to the team talk about the vision of Zartico, it was a no-brainer. The Operating System was something that I had wished for throughout my previous role at an ad agency and it was apparent that this is something that the tourism industry as a whole desperately needed. Now, instead of only seeing insight into the placement and reporting of media, I see the true impact tourism organizations have on their communities. Working on partner questions spanning economic impact, community development, stakeholder engagement, and dispersion, I can see the future of a more equitable future in the tourism industry that elevates DMOs to own the visitor economy.
The decision to join Zartico was easily the best career decision I have ever made. The last year was also very different than I imagined when I took the role—in the best ways possible. As we continue to expand our team, I have the opportunity to reflect on the career and life lessons I have learned this past year and relish the unique and amazing time it has been.
This past year has been full of learning, growth, challenges and excitement. Watching the team expand, the product evolve, and my own personal growth exceeded my wildest dreams has made time fly. Every morning new challenges are presented, and instead of only seeing part of the question or solution, I get to see the full picture. And in the end, watching communities benefit from intelligence , it makes the day an amazing one.