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Leslie Hooper will join Entrada as Chief People Officer

Mar 3, 2021 3:51:43 PM

Entrada Insight’s goal of creating the most authentic and unique work environment continues to evolve with today’s announcement that Leslie Hooper will join Entrada as Chief People Officer (CPO) effective January 1, 2021. Ms. Hooper is a member of the Senior Leadership Team, reporting directly to CEO Sarah Lehman.

Lehman remarked, “We value our team members as the most important key to our success in shaping our movement in the tourism industry. With plans to more than double our size in 2021, we want to build the best company to work for: a place where people can grow and learn, a place where we have fun, and a place where global and diverse experiences and perspectives are welcomed. Leslie brings an impressive history and a proven ability to align people strategy with business objectives in organizations experiencing rapid growth and transformation. Given Leslie’s experience, she is the perfect person to lead us in this effort.”

Founder Darren Dunn stated, “Leslie has an extensive understanding of global business and skill in fostering a diverse, inclusive environment— essential to fuel growth as we build an engaged, exciting culture at Entrada. Her reputation for cultivating curiosity, trustworthiness and transparency, will be invaluable in evolving the path forward for Entrada’s success.”

“I am thrilled to join the Entrada team at this pivotal point in the company's history. It's a very exciting time, and I believe strongly that Entrada will transform the tourism industry and ultimately the world. We are truly committed to creating an authentic work experience for all team members, where everyone has the support to reach their full potential. At the same time, we will be actively creating a work-from-anywhere, diverse culture of growth and learning and achieve a reputation as a company where people can reach their goals, both professionally and personally, as we move into a new phase of reshaping work in a post-pandemic world.”

Entrada’s Purpose:

We believe tourism is a force for good as it builds connection, understanding, and appreciation of our world’s cultures, history and natural resources. We believe data and the right metrics allow us to make better decisions because transparent data helps focus on the right issues and problems and therefore, solutions, to be better stewards of our world's most precious destinations.
Entrada’s Mission:
Entrada’s mission is to empower countries, states and cities to be better stewards of the world’s tourist destinations through improved data intelligence and decision-making. With a full spectrum of data science, benchmarking and analytical services, Entrada’s Destination Intelligence Platform harnesses and streamlines complex data for global destination management organizations to use in marketing, community development and sustainability efforts. Based in Salt Lake City, Utah, the Entrada team has over 30 years of experience in technology, tourism, and destination and travel marketing.

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