Entrada Insights, creator of the world’s first Destination Intelligence Platform, has hired Josh Collins to lead its Community and Educational efforts. Formally at Street Sense, Josh brings over twenty years of creating meaningful connections and experiences for his users, whether they be DMOs, mayors, churchgoers or concert-goers, Josh has extensive knowledge and experience in creating connections among people.
“Creating communities and being the extended partner to our DMO clients is our ultimate goal,” said Darren Dunn, Founder and President of Entrada. “We are focused on making sure DMOs are the heroes of their destinations and Josh has a gift for turning dry material into a fun and educational narrative. These skills, combined with his thirst for knowledge, warm humor and deep industry expertise, make Josh a perfect fit to steward our educational and community building efforts.”
“WHILE 2020 HAS GREATLY CHALLENGED US ALL IN THE HOSPITALITY, TRAVEL AND TOURISM BUSINESS, I’VE NEVER BEEN MORE CONVINCED IN THE POWER THIS BELOVED INDUSTRY HAS TO MAKE A DRAMATIC AND POWERFUL RECOVERY BREATHING LIFE BACK INTO THE DESTINATIONS WE ALL LOVE TO EXPERIENCE.” - JOSH COLLINS
Collins commented, “those who know me, know I’m extremely passionate about building vibrant communities, stewardship and education which is why I’m excited to join the incredible team at Entrada Insights. While 2020 has greatly challenged us all in the hospitality, travel and tourism business, I’ve never been more convinced in the power this beloved industry has to make a dramatic and powerful recovery breathing life back into the destinations we all love to experience.”
Collins added, “The industry is abuzz about what Entrada is doing differently for communities. They are rethinking how to utilize data in a holistic way which ultimately improves the lives of the visitor and resident alike.”
Entrada’s mission is to remove the technical barriers to data-informed decision-making, thereby allowing DMOs to use their expertise and the power of big data to positively impact the tourism and visitor economy.