Entrada Insights, creator of the world’s first Destination Intelligence Platform, has hired Ted Sullivan as Chief Marketing Officer. Formerly VP of Adara’s Vice President Destination Analytics, Sullivan has extensive knowledge and experience in global travel marketing, data, analytics, branding and media.
“We are beyond thrilled to have someone of Ted’s caliber join our Company,” said CEO Sarah Lehman. “Throughout his career, Ted has demonstrated the ability to successfully create and execute global marketing programs and build high functioning, innovative teams. I have had the pleasure of working with a lot of marketers in my time and Ted brings a passion for Entrada’s core mission and a wealth of new ideas to help us grow and support DMOs around the world.
With more than 25 years of experience in the tourism and travel industry, Mr. Sullivan will lead Entrada’s global branding and marketing programs as Entrada continues to expand its footprint worldwide.
“BEING WITHOUT TRAVEL FOR ALMOST A YEAR, THE WORLD IS LEARNING JUST HOW ESSENTIAL AND IMPACTFUL THE VISITOR ECONOMY IS TO OUR ECONOMY AND COMMUNITIES. IT MAKES US KINDER, SMARTER, AND BETTER HUMAN BEINGS.” - TED SULLIVAN
Sullivan commented: “I believe the greatest power of change is a community and industry truly discovering what it cares about. That change is happening as we realize the value of travel is equally important to the visitor and the resident of any community. Being without travel for almost a year, the world is learning just how essential and impactful the visitor economy is to our economy and communities. It makes us kinder, smarter, and better human beings.” Sullivan added, “I embrace the movement that Entrada has started and look forward to working with the team and the DMO community to mobilize all that I’ve learned over my entire 25 years in tourism.”
Entrada’s mission is to remove the technical barriers to data-informed decision-making, thereby allowing DMOs to use their expertise and the power of big data to positively impact the tourism and visitor economy. The company recently announced the expansion of its team, welcoming Katie Stadius as Senior Data Advisor and Kshitiz Sirohi as Data Engineer.