- Why Zartico
- About Zartico
Zartico CEO Sarah Lehman stated, “Regardless of the destination, Esra is meant for greatness and I see this program as a must-have step in the journey. I can envision Esra using this program to energize our collective efforts to help elevate the importance of destination tourism in the political sphere and beyond.”
It became clear that the importance of business analytics had shifted from the periphery to an essential part of strategic decision-making in a technology-centric world. HBAP recognized the need for immersive remote learning. Their online business analytics program is built to ensure that data-driven professionals across the globe benefit from a rigorous program that transforms them into next-level leaders.
Over the years HBAP has produced award-winning scholars, researchers, and educators who have shared their insights with hundreds of business leaders. Their students—or HBAPers—are industry disruptors who live around the world but form unbreakable bonds that span time zones. HBAP graduates have founded companies together, started nonprofits, and connected each other with countless career opportunities.
“I see this program as part of my intellectual sabbatical in the next nine months. I am interested in honing my skills and knowledge in digital technologies and, most importantly, embracing and applying these practices to the tourism domain – how to evolve data and analytics applications into the value chain from an agile decision-making standpoint. If I can provide ways for destinations to see the potential and identify ways to implement changes in data strategy, governance and adoption, it will be a step into the progress of regenerative frameworks. Most importantly, it would be an action towards creating an agile destination organization,” said Esra.Esra is now part of the Harvard journey to work with global destinations which seek transformation through new strategies and capabilities. Data and insights are indispensable ingredients for destination organizations in building the regenerative framework. Destination education will continue to be the essence of adoption.