- Why Zartico
- About Zartico
Formerly Director of Research at Virginia Tourism Corporation, Virginia’s official tourism and film marketing and partnership agency, I led economics, consumer research and insights services to influence decision making. After completing my PhD coursework in Hospitality and Tourism Management at Virginia Tech, I taught at both Virginia Tech and Virginia Commonwealth University. Passionate about travel and hospitality, I serve on the International Board of Travel and Tourism Research Association, Marketing Outlook Forum Planning Committee, Research Taskforce and ESTO Planning Committee with the U.S. Travel Association.