Zartico Partners with Near to Expand View of Human Movement Within a Destination
Zartico is pleased to announce a new strategic development with its geolocation partner Near. Beginning April 1st, Zartico will increase the volume of global human movement data received from Near into the Zartico Integrated Data Model. The expansion will provide all partners higher resolution and greater demographic parity than ever before seen in the industry.
Zartico has Near’s anonymized daily data stream allowing destinations to view insights from Zartico’s OS even closer. With better clarity and an increased range of vision, the resulting movement trends will be easier to understand, allowing the destination to make quicker and better decisions for the benefits of visitors and residents alike.
Zartico and Near patterns will gain better clarity with:
Increased observations at the primary places contributing the most to their visitor economy
Greater Demographic Parity to better understand cross visitation trends
Cleaner Geolocation Data, removing duplicate and fraudulent devices occasionally surfacing
More Reliable Trend Analysis paving the way for industry benchmarking with new KPIs.
Josh Collins, Head of Product at Zartico, said, “Human movement data is incredibly complex but the trends it illuminates allow contemporary destinations to steward their visitor economy into the future. Only Zartico has created an integrated Data Model providing a holistic, true and trusted view of how people move through a community. The additional layers within our OS helps destinations discover who’s doing what and where and how it all contributes to a vibrant visitor economy.” He added, “This continues to change everything! Our growing partnership with Near now gives destinations increased focus on the outcomes needed to create a better experience for both residents and visitors alike.”
“Near is proud to partner with Zartico and enable them to take full advantage of our suite of research and marketing solutions. Zartico's customers benefit from the work Near does to produce quality and accurate human movement data, providing them actionable insights and analysis that will ultimately result in better business decisions,” said Kerry Pearce, Vice President, Product Marketing at Near.