- Why Zartico
- About Zartico
We've listened and learned from over 200 of our destination partners and built 3.0 with even simpler insights. We are focusing on what matters and eliminated everything that doesn't. You'll find clear insights to create better outcomes.
We've optimized all aspects of the ZDOS®, you can expect an accelerated front-end experience because of back-end performance improvements. By focusing on meaningful data your decision-making and day-to-day workflow will be faster and more efficient.
We know you can't trust something if you can't rely on it. We've built 3.0 to be more consistent including operational improvements, data processing, and brand new industry-shaping indices. You'll strengthen your relationship within your community with ZDOS®.
This new index is used to measure alignment between marketing, visitation, and visitor spending. It highlights opportunities for expanding market share and identifies underperforming markets to exclude from future campaigns.
We’re adding baselines to illuminate your historical performance so you can see how you're pacing and benchmarks to reveal how your destination is performing against anonymized peer performance nationally.
Simplified Place-Based Strategy
Zartico’s proprietary place-based strategy recognizes the importance of all places and is the foundation of how we leverage data to insights within ZDOS®. Whether it’s a state, county, city or regional area you can now build and filter your strategy in a simplified, configurable geographic breakdown specific to your destination.
Improved UX / UI
When we set out to make version 3.0 simpler we considered the UX / UI integral to meeting this goal. Therefore, new groupings of modules, new colors, and clearer presentation of the data are just some of the many ways we’ve refined the ZDOS®.
The changes we’ve made allow us to improve our normalization process. Simply put, better normalization = more reliable insights. We’ve also made updates to our data pipelines allowing us to be more efficient in our data loads.
We are including demographics of actual destination visitors which will allow you to connect the behavioral dots like never before. This gives you an even clearer view of the visitor economy than basic census-level demographic data has traditionally provided.
This index will measure the change in the visitor economy across multiple segments. It provides a single number to encapsulate changes YOY while still providing easy access to underlying behavioral changes.
We've built eight new modules focused on the best practices of Destination Management. These include those associated with Demand Generation, Distribution, and Opportunity. Additionally, another nine modules have been completely reimagined to provide clearer insights.
The POI Lens was created to allow you to strategically focus on the most important Places Of Impact such as; wineries, craft beer trails, or top-rated restaurants. The ability to aggregate intelligence from these types of places is like providing a magnifying glass to your visitor economy.
Improved User Guidance
We’ve enhanced the information we provide in the ZDOS® to help users easily identify and understand their data. New clicktorials and hoverables will guide you through learning the application including how to accomplish common tasks.
Rebuilt Pipelines Supporting Tax, STR & AirDNA
Making the ZDOS® more reliable was a primary objective in building 3.0. Many of the improvements and new functionality (including standardizing Tax, AirDNA and STR) found within version 3.0 are the result of a completely rebuilt back end.
Dynamic Visualizations are interactive and are now included in the application. This is a new module dedicated to cataloging them and giving your team quick access to view and share.
We understand the needs of states dictate a reimagining of the ZDOS® to better fit their operational paradigm. Therefore we've built a new dedicated state application designed to meet these needs.
The Zartico Destination Operating System® features our proprietary Integrated Data Model™ comprised of the highest frequency and highest resolution geolocation data, spending data for both residents and visitors, and all event types. Combined with destination occupancy, marketing performance, and our team of strategic advisors, destinations across the country trust Zartico to deliver clear insights creating better decisions.
Everything in Basic, plus:
Everything in Standard, plus: